This prosperity and demand have emerged because of the increasing tourists in the country.”Īccording to the Oxford Business Group, Oman’s tourism industry and hospitality segment, is making notable progress with the rise in hypermarkets and billion-dollar hotel development projects and is expected to grow substantially under the government’s long-term economic development plan.
“Oman is undergoing a boom we have so many hotels and restaurants which are opening in Muscat and other cities. “Of course,” Khalid said when asked if Oman’s hospitality business will flourish. The awards had nearly 370,000 public votes cast in just two months, an impressive indicator of the public’s enthusiasm towards eateries. In 2002, the Oman Today Restaurant Awards, a platform that honors the top restaurants in Muscat, had less than 40 participants, whereas the 2012 event boasts nearly 100 outlets. Aiming to reach 12 million tourists per year by 2020, Oman is the only Middle Eastern country to be highlighted by National Geographic’s Traveller magazine as a ‘Best of the World 2012’ destination. Increase in purchasing power gives rise to trends and Oman is a trends market and so is the whole of Middle East,” Khalid explained.Ĭoncurrently, hospitality has become a lucrative business for entrepreneurs due to growing tourism. “The regional change is because of a global change as well. There has been a consistent increase in peoples’ salaries, with an average of 7.9 percent recorded last year.
The heralding movement can be credited to an increase in salaries, use of social media and higher influx of foreign expatriates and tourists. This year the majority of the restaurants that have opened are multi-cuisine, indicating that the city is undergoing a gradual change.” “Secondly, there is a shift from American cuisine to multi-cuisine, from unhealthy to healthy. There has been a shift from the former idea of dining, people now want personalized service and attention to details,” said Khalid Al Suwaid, the owner Love at first Bite. Gone are the days when people would only dine at food courts, people don’t want mass marketing or mass service.
The diverse structural developments sprouting across the city which includes shopping centres, flamboyant resorts, high-end residences, and restaurants is complimented by an internal trend amongst people that is reflected in their flaunted designer wears, luxury cars, turnouts in concerts and passion for new cuisine.
The Jungle and Love at First Bite are Oman’s new – and only – themed eateries that along with other new dining venues are making the city a home to excellent restaurants offering a variety of cuisines and innovative ambiance. In the last year, several restaurants, international franchises and cafés have opened – among them two restaurants that have created a unique market for themed dining. Oman’s hotel and restaurant industry is among the fastest growing sectors in the world according to the Oman Tourism Report. Muscat’s burgeoning dining scene, a contrast from the city’s previously limited culinary selection, is an expression of the Omani people’s changing lifestyles, attitudes, and the influx of tourism.
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